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Content
Rules. Only content matters.
Content drives traffic. Update your content frequently.
Nothing on your Website is more important than content.
Nothing. |
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Your opinions
don't matter. Only those of
your visitors. Love feedback. Use every opportunity to
get your visitors to tell you want they want, like and
need. And then provide it. |
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If you don't
have a Web-marketing plan, take
the money you would have invested on the Web design and
play the lottery. |
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It's all about
relationships, it always has
been. Web design is no different. Get intimate with your
visitors. |
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For non-profits,
very, very few organizations
are raising money on the Web. Build relationships instead. |
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Ten Seconds - that's how much time you have
to convince someone to stay. On the Web you really get
only one chance to make any impression. |
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Web writing
is different from off-line communication. Learn how to write for the Web. Remember, content rules. |
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While it isn’t about the web design
technology, slow loading pages, big graphics, confusing
navigation, and useless downloads will kill your chances
to keep visitors. Everyone knows how to use their “Back” button |
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| 9 |
Every Website from Amazon.com to the local
community center has one objective – return visitors!
Continue to ask yourself, why should someone return? |
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Invest in a
good Web statistics program and
use it every day. Know everything you can about your visitors.
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Interested
in standing out on the Web? Use our
work inquiry
form to
let us know how we can help.
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